CMiQCoach
By CMiQHealth

Extraordinary Lab Data
for Your Clients.
Level-up Your Practice.

CMiQCoach delivers the same lab-guided cardiometabolic intelligence trusted by licensed clinicians. Your scope just got a serious upgrade.

Registered Dietitian Nutritionists Health & Wellness Practitioners Clinical Nutritionists Functional Diagnostic Nutritionists Wellness Practitioners
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The CMiQCoach Revenue Engine

One client. A complete revenue arc.

From first contact to multi-year retention, every step of the CMiQCoach system is designed to generate value, deepen the practitioner relationship, and compound over time.

📣
Acquire
Done-for-you email and social assets bring new clients to your door
DFY Assets
🩸
Test
Patient orders the required markers through Own Your Labs. Drawn at any LabCorp location. No prescription needed.
$90–$125 patient cost
Lab Fee
📊
Report
Upload results. Generate the CMiQCoach OnDemand report instantly.
Report Fee
🔄
MLRc-90
90-day structured metabolic reset protocol. Five pillars. Measurable finish line.
Program Fee
💊
Supplement
Recommend BergaPure and the Calabria Therapeutics stack. Exclusive wholesale access for CMiQCoach members.
Supplement Rev
📈
Retest
90-day follow-up panel. Objective data closes the loop and anchors the next conversation.
Report Fee x2
📅
MLR-365
Annual Continuation Program. Ongoing supplementation with annual retest. DFY newsletters, optional practitioner check-ins.
Annual Program
🔁
Reactivate
Dormant clients. One email: "I now offer lab-guided cardiometabolic support." Watch who comes back.
Recovered LTV
♾️
Renew
Annual CMiQ panel anchors the renewal conversation in data, not sentiment.
Year 2+ LTV

The Sleeper Opportunities

How many clients drifted away when the scale stopped moving?

Most healthcare practitioners have a ghost list: past clients who came in motivated, worked hard, didn't see the results they expected, and quietly disappeared. They didn't fail. They were working without a metabolic map. Lab guidance doesn't just reactivate those clients. It prevents the next ones from ghosting in the first place.

CMiQCoach gives you the reactivation email you've been waiting to send. One message. A completely legitimate reason to re-engage. And a data-driven program to offer them that didn't exist before.

"I now offer lab-guided cardiometabolic support. I think you'll want to see this."

Second Sleeper: Clients With Existing Labs

Clients already using Function Health or Superpower have panels sitting on their phones with no one to interpret them. CMiQCoach turns that data into a full cardiometabolic wellness report in minutes.

Required markers include: Lipids, A1C, Glucose, hsCRP, GGT, and more.

Your Measurements Finally Mean More

CMiQCoach is one of the only cardiometabolic tools that factors in anthropometric markers: waist circumference, BMI, and waist-to-height ratio. The measurements you're already taking at every session aren't just tracking data. In the CMiQ model, they're direct inputs into the risk picture. Your bread and butter just became clinical intelligence.

93%
of American adults have at least one marker of suboptimal cardiometabolic health
O'Hearn et al. 2022, JACC. n=8,721

How It Works

Three Steps to Lab Intelligence Your Clients Have Never Had.

No clinical license required. No ordering privileges needed. Just the same intelligence that powers the most rigorous cardiometabolic practices in functional medicine.

🩸

Patient Self-Orders

Your client orders the required markers directly through Own Your Labs, drawn at any LabCorp location. No prescription, no physician intermediary. Results go straight to them. Typical patient cost: $90–$125.

⬆️

You Upload the Results

Log in to CMiQCoach and upload the lab values through the OnDemand portal. The Physiologic Strain Model goes to work on the data immediately.

Already on Function Health or Superpower? Clients who use these platforms have qualifying lab data you can upload directly, generating a full CMiQCoach wellness report for a fraction of what a new panel costs.

📋

Deliver the Report

Your branded CMiQCoach report is generated instantly. CMiQ Index, five domain scores, FLI dial, and the complete cardiometabolic picture your client has never seen before.

Basic interpretation training is included free, so you always know what to say about what you're looking at. Practitioners who want to go deeper can pursue CMiQCoach Certification for full interpretive mastery.

🔄

Launch the Protocol

Enroll your client in the MLRc-90 — Coach Edition. Mediterranean pattern, BergaPure supplementation, Interval Walking Training. Done-for-you delivery materials included.

📊

Retest and Retain

At 90 days, your client retests. The data shows what changed. That conversation is the most powerful retention tool in your practice. Schedule it on day one.

📅

Convert to MLR-365

When results are visible and motivation is highest, introduce the annual maintenance program. Monthly newsletter. Optional periodic check-ins. Year-round supplementation for ongoing maintenance. Annual CMiQ retest closes the year in data.


The Protocol Stack

From 90 days to 365. Built to compound.

Two structured programs with a proven conversion pathway between them, anchored by RCT-level evidence at every step.

Phase 1 · 90 Days

MLRc-90 — Coach Edition

🫒
Mediterranean Diet Pattern
Real-food eating style. Even 60–70% adherence produces meaningful results in research populations.
🔥
Mild Caloric Reduction
~400–500 kcal/day reduction via SmartSwaps guide. No food logging or strict enforcement required.
💊
BergaPure Supplementation
600 mg/day Bergacyn formulation. Clinical anchor validated in Ferro et al. 2020 RCT.
🚶
Interval Walking Training
3+3 min alternating intervals, 5 cycles, 3–4x/week. Outperforms steady walking for insulin sensitivity.
🌙
Daily Metabolic Habits
No eating within 3 hours of bed. 5–10 min brisk walk after largest meal. Simple. Compounding.
Closes with a 90-day retest panel. Objective data anchors the conversion conversation to MLR-365 when motivation is highest.
Phase 2 · 12 Months

MLR-365 Annual Program

🫒
Mediterranean Diet Continued
Sustained adherence is associated with progressive improvement across 12 months. Habits deepen.
💊
BergaPure Continued
Hepatic metabolic anchor of the protocol. Durable cardiometabolic change requires full-year consistency.
Ultra Curcumin Added
Curcugen 1,000 mg/day. Targets chronic low-grade inflammation. Supports joint comfort so movement stays sustainable. Lopresti et al. 2022.
📰
Monthly Liver Report
12-issue evergreen newsletter delivered monthly under your brand. Retention without proportional time investment. Optional periodic check-ins keep the relationship warm on a cadence that works for you.
📊
Annual CMiQ Panel
12-month retest closes the year with objective data. Renewal conversation anchored in results, not sentiment.
Monthly newsletter throughout the year anchors patient engagement. Optional periodic check-ins let you calibrate your involvement to your practice capacity.

70M+

Every marker. Every index. Anchored to outcome data.

CMiQCoach reports are built on the same evidence architecture as CMiQHealth: an evidence base that, to our knowledge, has no equivalent in practitioner-oriented cardiometabolic tools. Every marker and index is anchored to dose-response outcome data from peer-reviewed prospective cohorts representing more than 70 million participants. You are not guessing at your client's risk. You are reading it from the literature.

Including Zhong et al. 2026 (AJPC, 52 studies, 20M+ participants, FLI and MACE); O'Hearn et al. 2022 (JACC); Ferro et al. 2020 (Front. Endocrinol.); George et al. 2026 (Br J Nutr)

Done-for-You Acquisition

The marketing infrastructure most coaches never build.

CMiQCoach members receive a complete client acquisition toolkit. You focus on delivering the program. We handle the lead generation machinery.

📧

Email Sequences

Professionally written cardiometabolic education sequences. Nurture cold leads. Reactivate dormant clients. Introduce the lab-guided cardiometabolic support offer with clinical authority.

📱

Social Media Graphics & Content

Ready-to-post scripts and caption frameworks built around fatty liver, insulin resistance, and metabolic health. Designed to position you as the most credentialed voice in your feed.

🔁

Client Reactivation Kit

The email your dormant clients need to hear. Templates for re-engaging past clients who never had access to lab-guided cardiometabolic support before CMiQCoach existed. Includes a dedicated sequence for clients already using Function Health or Superpower who have lab data and no one to interpret it.

📄

Patient-Facing Education Materials

SmartSwaps guide, MLRc-90 patient handout, IWT protocol card, and 90-Day Tracker. Done-for-you program delivery from day one through the 90-day retest.

🗺️

Basic Interpretation Training — Included Free

Every CMiQCoach report ships with built-in interpretation training that walks you through what each finding means and what to say about it with your client. No guesswork. No clinical license required.

🎓

CMiQCoach Certification — Optional Upgrade

For practitioners who want to maximize their interpretive skills and stand out in a crowded market. CMiQCoach Certification deepens your command of the PSM evidence architecture and positions you as the most lab-literate healthcare practitioner your clients have ever worked with.


Lifetime Value Illustration

What one CMiQCoach client can be worth.

This is a representative illustration, not a guarantee of earnings. Revenue realization depends on your pricing, your market, and your delivery. Run the numbers for your practice.

Revenue Event Timing Description Illustrative Value
Baseline Report Day 0 CMiQCoach OnDemand report generated from self-ordered labs $149
MLRc-90 Program Week 1 90-day structured group or 1:1 coaching program fee $497
Supplement Revenue Month 1–3 BergaPure and Calabria Therapeutics stack via exclusive CMiQCoach wholesale access $117
90-Day Retest Report Day 90 Follow-up CMiQCoach OnDemand report. Closes the loop. Anchors next step. $149
MLR-365 Year 1 Month 3–15 Year-round supplementation for ongoing maintenance + monthly newsletter + optional check-ins + annual retest $1,068
MLR-365 Year 2 Month 15–27 Annual renewal anchored to 12-month CMiQ panel data $1,068
Two-Year Client LTV (Illustrative) $3,048

Be First

Your Clients Have Never Seen
Data Like This.

CMiQCoach is launching soon. Join the waitlist to get early access, founding member pricing, and the complete done-for-you acquisition toolkit on day one.

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